A system built to be handed over.
Logo, colour, type, icons and motion language — documented as a working system so a new owner can extend it without guesswork.
Logo system
The mark is a single angled form — three converging planes reading as both the letter A and a vector of motion.
- Mark aloneUsed at small sizes — app icons, favicons, sensor product badges.
- Full lockupMark plus wordmark, used in navigation, headers and partner co-branding.
- Clear spaceMinimum clear space equal to the height of the mark on all sides.
- Minimum sizeMark alone no smaller than 20px; full lockup no smaller than 96px wide.
Colour palette
A near-black base with two accents carrying distinct meaning: orange for motion and energy, blue for structure and engineering.
Orange is reserved for calls to action, the Motion Score, and anything representing live motion. Blue is reserved for structure — grids, indices and data. The two never compete in the same element.
Typography
Two families, two jobs: Space Grotesk for anything technical or numeric, Inter for everything read at length.
Iconography
Single-weight line icons at a fixed 1.5px stroke, built on the same 64px grid as the logo mark.
Motion graphics language
Every animated moment in the AKRO system draws a path rather than fading a box: lines extend along a vector, nodes pulse where data points sit, and bars rise to represent an Index value.
The rule is restraint — one drawn path per view, never a wall of simultaneous motion.
